Connecting regional BDM’s with NEW Ocean & River Cruise specialists in their local markets through a turnkey engaging Virtual RoadShow experience.
Produced by Travel Relations LLC, owners of taCONNECT, and Insider Travel Report (ITR), our Cruise Vacations Virtual RoadShow are four consecutive daily events, Monday - Thursday, for three hours per day. The theme panel sessions do not change, only the attendees and Exhibitor “Pitch” & collateral material.
Each day draws travel advisor’s attendance, targeted by four geographical markets (in PT/MT, CT, ET, Canada) and sales specialty (Ocean Cruise & River Cruise travel). The benefit is a more focused dialog based on the travel advisor’s physical location and sales specialty. Exhibitors can change out booth documents and staff as needed per day.
We are limiting each RoadShow to ONLY 30 partners, creating high engagement and meaningful meetings.
We showcase Cruise specialists that are 100% guaranteed NEW leads and match them up for 1:1 pre-qualified meetings.
We deliver all specialists (LEADS), complete with full contact and business intel and engagement analytics.
TRADE TARGET AUDIENCE:
OCEAN AND RIVER CRUISE SPECIALISTS - 72,296
representing $36.9 Billion in personal sales.
(QUESTIONS? Contact Brittany O'Mara at brittany@travelrelations.com)
By listening to the industry’s feedback on past virtual event experiences,
we've developed a virtual event platform like no other.
INVEST IN INNOVATION
What makes our virtual events unique among all others in the past are:
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Hyper-targeted specialist marketing to bring in ONLY the “best-of-the-best” QUALIFIED attendees that match the events theme.
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SmartMatch appointment technology to deliver guaranteed NEW leads for exhibitors and more meaningful conversations.
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Direct data-connection to a back-end database management (taCONNECT CRM) system for turnkey data-collection and immediate email follow-up.
SMARTMATCH TECHNOLOGY
SmartMatch is taCONNECT’s proprietary appointment-based technology that can identify an attendee that is not in the exhibitors travel advisor database, but who meets all the exhibitors targeted specialty interests. SmartMatch recommends the travel advisors to schedule visits or meetings at an exhibitors booth. SmartMatch also works for the Exhibitor’s booth staff, who will also see travel advisors that they should meet with as well. All meetings are NEW leads and are given to the exhibitors with very rich specializations and travel interest data. This is 100% ROI!
ROADSHOW INCLUDES
Themed Sessions: There will be 5-6 themed panel sessions featuring 4-5 panelists each.
Trade Show:
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Up to 30 Partner Exhibitor Booths.
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Themed RoadShows are 4 days in a row, targeting 4 key markets (in PT/MT, CT, ET, Canada), Monday - Thursday, 12pm - 3pm local time.
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Engaging Content: Personalized Booth Set-up with Banners & Logos, Videos, Handouts, Press Releases, Brochures, Social Media.
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Exhibitor Contacts can have 1:1 Meetings via CHAT or VIDEO and even set Scheduled Meetings (15-minutes) from 12pm - 6pm local time.
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SmartMatch: Based on the attendees sales specialties, they are “Matched” to various Exhibitors for a recommended 1:1 Meeting. Exhibitors can use SmartMatch as well to request meetings.
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LEADS: Exhibitor receives detailed contact data of ALL ATTENDED attendees.
On-demand access after the live event is for 30 days.
Support:
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Production & Management, Hosting, Dedicated Support
INDUSTRY SPONSOR
EXHIBITING PARTNERS
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CONFERENCE MODERATORS
James Shillinglaw
Editor-in-Chief &
Co-Founder
Insider Travel Report (ITR)
James Shillinglaw, Editor-in-Chief & Co-Founder, manages the editorial department of Insider Travel Report (ITR).
James is a veteran travel journalist with nearly 30 years’ experience covering the industry. He is also a two-time winner of ASTA’s Travel Journalist of the Year. He served with Travel Agent magazine for 13 years, including nearly seven years as Editor and Editor-in-Chief. He also developed the editorial content and was the launch Editorial Director for TravelPulse.com, Agent@Home magazine and Vacation Agent magazine during 11 years with travAlliancemedia.
PANEL SESSIONS
Panel: What to Sell the Luxury Cruises
Luxury cruising has evolved dramatically with new players entering the market and the concept of luxury itself changing as well. Luxury cruise lines are adding new and more exotic itineraries, refocusing on world cruises, changing the onboard product, offering a more inclusive experience. This panel looks at how luxury cruising is changing and how you can better sell it to your higher end customers.
Panel: How to Sell River Cruises Today
River cruising is expanding its reach to attract new markets, engage a more active customer, develop new destinations, and offer longer cruises. This panel of river cruise experts examines the latest new products and services, as well as the newest destinations on the rivers of the world. Our river cruise experts also tell you how your clients can visit familiar rivers in a completely new way. They detail how you can better sell river cruising to a new generation of customers.
Panel: How to Sell the Big Palaces of the Sea
Ships are getting larger and more intricate, with even more stateroom categories, dining options, activities, new technology and even dedicated island or beach destinations that guests can visit. This panel of major cruise line executives looks at the new products, services, activities and destinations that make for modern cruising today. If you can think it, they are offering it on these grand palaces at sea, whether it’s on a mega-ship or a medium-sized vessel. This panel of cruise experts tells you what’s new on modern larger or medium-size cruise ships and how to sell it.
Panel: How to Sell Premium and Small Ship Cruises Today
There’s another category of cruising that has evolved or been given new life in the past few years—destination-focused small ship cruise experiences that take guests to more remote and off-the beaten-track places that larger vessels can’t access. These cruises appeal to clients who might not necessarily think they want to cruise, but they love the destinations featured. This panel of premium and small ship executives details how to sell this popular category of cruises.
Panel: How to Choose the Right Expedition Cruise
The fact that expedition cruising has grown enormously over just the last five years should come as no surprise. Even during the pandemic, cruise lines were launching new expedition vessels that sailed to ever more remote destinations—and we’re not just talking about Antarctica and the Arctic. There are expedition cruises to remote islands, fantastic new places and even familiar ports that deserve a new take. But how can you better sell the right expedition cruise to your clients.
Panel: How to Sell the New Wave of Value Cruises
There’s a new wave of cruise lines catering to the value market, offering affordable cruises from U.S. homeports and even more exotic sailings in the Mediterranean and Middle East. This panel tells you how you can sell these new less expensive cruises to a new market of first-time cruisers.
Panel: How Destinations Are Catering to the Cruise Market
These days a big part of the cruise experience are the ports where your clients get off the ship. This panel tourism officials details what their destinations offer, including island attractions or even cruise line private islands. The destination experience is a key element the cruise journey and this panel will tell you how to sell it.
EXHIBITOR PRICING
STANDARD BOOTH
Investment: $2,750 per Roadshow (includes all 4-days)
Includes:
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1 Exhibitor Booth (standard).
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1 Person as a Panelist in one of 6 sessions.
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LEADS: Exhibitor receives detailed contact data of ALL Cruise Specialist attendees.
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Logo Inclusion in all travel advisor marketing.
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Exhibitor Contacts can have GROUP or 1:1 Meetings via CHAT or VIDEO and even set Scheduled Meetings (15-minutes) from 12pm - 6pm local time. Unlimited booth staff available but maximum 5 appointments made for each 15-minute meeting time slot. *40% on average opt-in for 1:1 meetings.
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Engaging Content: Personalized Booth Set-up with Banners & Logos, Videos, Handouts, Press Releases, Brochures, Social Media.
DESTINATION PAVILION
Investment: $4,000 per Roadshow (includes all 4-days)
Includes:
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1 Exhibitor Booth (standard).
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Up to 5 partner sub-booths (standard).
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1 Person as a Panelist in one of 6 sessions (main booth).
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LEADS: Exhibitor receives detailed contact data of ALL Cruise Specialist attendees.
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Logo Inclusion in all travel advisor marketing.
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Exhibitor Contacts can have GROUP or 1:1 Meetings via CHAT or VIDEO and even set Scheduled Meetings (15-minutes) from 12pm - 6pm. Unlimited booth staff available but maximum 5 appointments made for each 15-minute meeting time slot.*40% on average opt-in for 1:1 meetings.
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Engaging Content: Personalized Booth Set-up with Banners & Logos, Videos, Handouts, Press Releases, Brochures, Social Media.
EVENT ANALYTICS
ANALYTICS
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Reporting per exhibitor (downloads, chats, etc.)
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Reporting activity per contact.
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Reporting delivery: graphs, Excel export and…
BONUS: Reporting automatically imported and appended to attending contact’s profile in taCONNECT CRM along with engagement points.
non-taCONNECT CRM clients will have access to taCONNECT (LITE) for 30-days.
ON-DEMAND
ON-DEMAND is available for 30 days after the last live day.
Features webinars / presentations to watch.
There are no exhibitor booths, and instead exhibitor listings are available with all exhibitor collateral (documents, videos, contacts email, etc.).
Analytics on attendee activity is tracked during on-demand as it was during live.
SPONSORSHIPS
GOLD SPONSOR
GOLD Sponsor: (1 position available)
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List of ALL RSVP contacts with enhanced data.
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Custom backdrop of the event entrance. The exhibit centered will be superimposed onto the sponsors background making it look like the event is hosted by the sponsor.
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Backdrop does not have to be a skyline, it can be a collage of characters, a resort, a river or ocean with ships, etc.
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Single interview session (20 min) with additional distribution on Insider Travel Report (ITR).
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Exclusive Email to list of ALL RSVP to promote your presence at the event.
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Exclusive Email to list of TARGET AUDIENCE to promote your presence at the event.
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Banner on the event entrance.
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Banner in Lobby (banners hyperlink to booth)
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Banner on rotation in: Auditorium and Expo Hall.
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Main Event Sponsor featured on; website, email invitations, press releases.
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Standard Booth.
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1st Booth Position in Expo Hall.
INVESTMENT: $15,000
SILVER SPONSOR
SILVER Sponsor: (2 positions available)
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List of ALL ATTENDED contacts with enhanced data.
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Single interview session (20 min) with additional distribution on Insider Travel Report (ITR).
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Exclusive Email to list of ALL RSVP to promote your presence at the event.
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Exclusive Email to list of TARGET AUDIENCE to promote your presence at the event.
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Banner on the event entrance.
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Banner in Lobby (banners hyperlink to booth)
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Banner on rotation in: Auditorium and Expo Hall.
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Sub-Sponsor featured on; website, email invitations, press releases.
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Standard Booth.
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2nd and 3rd Booth Positions in Expo Hall.
INVESTMENT: $7,500
DEDICATED SESSION
Opportunity to host a dedicated pre-recorded session within the RoadShow sessions area.
$2,000
LOBBY DISPLAY
Branding & Sponsorship opportunities in the lobby
$500 per banner
banners hyperlink to booth
EXPO HALL DISPLAY
Branding & Sponsorship opportunities
in the Expo Hall
$600 (right & left banner)
(rotation) banners hyperlink to booth
AUDITORIUM DISPLAY
Branding & Sponsorship opportunities
in the sessions
$600 (right & left banner)
(rotation) banners hyperlink to booth
Game/Prize Center
Game / Prize Center is where attendees can see the “Attendee Leaderboard”.
$1,000 banner and includes scavenger hunt of sponsors logo. Attendees earn points when they click the sponsors logo that is hidden throughout the event. Sponsor must supply a FAM prize and there will be additional FAM prizes from other exhibitors.
