taCONNECT IS A TRAVEL TRADE INTEGRATED
DATABASE MANAGEMENT AND SALES & MARKETING PLATFORM
A DATA-DRIVEN APPROACH TO BUILDING CLIENT PROFITABILITY
Our mission is to provide real-time data-intelligence and turnkey solutions that help sales & marketing departments connect directly with their primary audience of travel advisors in an industry that is highly fragmented, specialized and constantly evolving.
By leveraging our proprietary data taNETWORK of more than 100,000 verified active travel advisor business profiles, all rich with current sales & marketing intelligence, travel companies can successfully strengthen their internal sales & marketing infrastructures allowing for highly targeted business connections across the spectrum of travel related services.
taCONNECT is a CRM database management and sales & marketing platform driven by data intelligence to help build client profits. taCONNECT offers turnkey solutions to travel companies to support and strengthen their sales and marketing efforts by connecting them with targeted travel specialists.
taCONNECT is supported by the taNETWORK, our proprietary data-network of more than 100,000 active verified travel advisor profiles that are sourced, validated and aggregated with accurate contact and specialty information in real time alongside current sales & marketing intelligence.
taNETWORK is our proprietary data-network of more than 100,000 globally verified active in-depth travel advisor business profiles, all validated by the advisor within the last 8-months. Our technology delivers this real-time data-intelligence to the most successful travel companies' travel advisors databases, providing them with valuable insights into the travel advisor marketplace.
Travel companies who connect to the taNETWORK all benefit from this mass data collection geared towards sales and marketing optimization.
The taNETWORK is the largest sourcing of accurate, current contact and specialty information on travel advisors in the travel industry.
taNETWORK Data Ecosystem
The taNETWORK leverages data aggregated from an extensive network of hundreds of supplier online registration forms that taCONNECT powers, creating a data-network that is constantly being fueled with the most current contact and business information.
The taNETWORK utilizes a universal 30 data point structure designed to capture key sales & marketing intelligence. Every submitted form is verified by the travel advisor within an 8-month timeframe, providing travel companies with current and data-rich intel.
Click Here to watch this short video on our unique form technology.
Kelly Messina / Senior Director of Leisure Sales
The intelligence taCONNECT provides on our contacts is valuable and allows us to focus more on creating relationships and less on data management in our diverse marketplace.
Travel Industry Expertise
Travel Relations’ taCONNECT platform is created and managed by two travel industry and database marketing experts,
Scott Whitley and Shaun Whitley.
Over the past 25 years, Scott has developed multiple successful travel trade database management and email marketing platforms and was also a co-founder of the trade media company TravAlliancemedia, formally Performance Media Group (PMG). In addition to his CEO role, he also is the lead architect on all platforms Travel Relations offers.
Shaun has specialized in B2B and B2C sales & marketing for over two decades, leading successful sales efforts for several leading travel brands, such as TravAlliancemedia, SAVEUR, AFAR and Condé Nast Traveler. Shaun is responsible for Travel Relations sales & marketing efforts.
Fortunate to have grown up in the travel industry, Scott and Shaun were exposed early in life to the world of travel by their late father, Bob Whitley, past president of the United States Tour Operators Association. Throughout the course of their lives, Scott and Shaun developed deep and trusted relationships in the leisure travel industry and an in-depth knowledge of the travel advisor distribution channel.
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